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Sarah Cords

 
Turning vision into scalable growth

for brands and businesses.

I’m a marketing executive passionate about building brands, scaling teams, and driving measurable growth. With 20+ years of experience leading multi-channel strategies, I help organizations transform vision into revenue by blending bold creative, data-driven insights, and a relentless focus on results.

Strategies that Stick

Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do as a marketing herd wrangler. Strategically Brilliant. Occasionally Funny.

Pink Sugar

My Approach

From Strategy To Execution​

 

 

I partner with organizations to turn complex business challenges into focused brand, marketing, and growth strategies that drive measurable results. My work sits at the intersection of brand clarity, demand generation, and go-to-market execution—ensuring strategy isn’t just well-designed, but adopted, activated, and sustained.
 

I lead with a client-first, outcomes-driven mindset, balancing data, insight, and experience to tailor approaches that align to business objectives and internal realities. As a VP-level leader, I focus on alignment across teams, disciplined prioritization, and building momentum—so strategy translates into action, and action translates into growth.


 

Lead with Vision
I align strategy with business goals, inspiring teams and stakeholders around a shared vision for growth.

Build High-Performing Teams
I develop and mentor cross-functional teams, fostering a culture of innovation, accountability, and measurable impact.

Drive Strategic Growth
I craft multi-channel marketing strategies that scale — balancing brand building with performance marketing to deliver sustainable revenue.

Operate with Discipline
I bring P&L accountability, data-driven forecasting, and KPI tracking to ensure marketing delivers clear, measurable ROI.

Create Market Differentiation
Through bold brand positioning and customer experience strategy, I help organizations stand out and win in competitive markets.

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